Sales of Mattel's doll plunged 13 percent worldwide during the crucial fourth quarter.
The world's largest doll maker's shares tumbled 12 percent to 37.84 dollars, stoking worries that Barbie is losing her appeal.
Mattel CEO Brian Stockton told analysts the reality was that the company did not sell enough Barbie dolls.
According to the New York Post, last year, Mattel noted that the drop in Barbie demand was offset by the growth of its Monster High franchise, whose goth-inspired characters sport black lipstick and names like "Sarah Screams" and "Cat Tastrophe."
Other key Mattel brands, including Fisher-Price, Hot Wheels, Matchbox and Tyco race cars, also showed weakness.
Company-wide, fourth-quarter sales fell 6.3 percent to 2.11 billion dollars.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app