Myntra's 'End of Reason Sale' to have 10 million customers at festival

Over 2000 Indian and Global fashion brands will be on sale at the country's largest fashion shopping festival, 'End of Reason Sale' (EORS) by Myntra. With over 250,000 curated styles, designs and brands, riding on attractive discounts of up to 80 percent, EORS will be held this weekend, on July 2nd and 3rd July.

The fourth edition of EORS is set to break all previous records with respect to scale, discounts on offer, number of brands, expected revenue and acquisition of new customers. Shoppers on Myntra can now enjoy shopping on the mobile app, mobile web and desktop site.

A range of top brands including Nike, United Colors of Benetton, Forever 21, Mango, Marks and Spencer, Tommy Hilfiger, US Polo, Roadster, HRX, Louis Philippe, Anouk, Roush amongst others, would be participating in the shopping festival.

Myntra's EORS brings unprecedented opportunity for over 10 million shoppers across the country to buy the latest designs and styles from the world's leading brands.

The EORS would also involve a range of innovations that will make the shopping and discovery experience exciting, easy to navigate and more engaging.

"Myntra's 'End of Reason Sale' is getting bigger and better, each passing season. It is by far, the largest fashion sale event in the country with an ever increasing number of customers coming on board. We expect twenty times the revenue during the sale and twice as much as the previous EORS, held early this year," said Myntra CEO, Ananth Narayanan.

"With an estimated 10 million people participating this time, we are actively gearing up for the sale to help customers make the best of the two days," added Narayanan.

EORS has emerged as the most sought after fashion sale event in the country and is one of the most important properties of Myntra. EORS breaks away from the traditional end of season sale format which usually last for six to seven weeks.

In the span of just two days, shoppers can avail the best of fashion from the widest catalogue at prices never heard of.