New York Times '13 Q4 report reveals increase in online subscribers amid decline in ad revenue

Inspite of an increase in the number of digital subscribers, the New York Times' ad revenues declined by 1.3 percent, according to the report on its fourth-quarter 2013 earnings.

While the digital subscriber growth of 19% from fourth-quarter 2012 to the same period in 2013 boosted circulation revenue, the newspaper finished the year with about 760,000 paid online subscribers.

The New York Times CEO Mark Thompson, said in a press release that advertising revenue showed notable improvement in the second half of the year, adding that ad revenues in the fourth quarter were down 1% on a like-for-like basis, excluding that extra week in 2012, the best quarterly performance in more than three years, the Mashable reported.

Meanwhile, digital ad revenue fell 0.2 percent, whereas, print adverts reported a lesser decline of 1.6 percent when compared to its previously recorded figures.