Now, 'Bra Cam' to check how many people are peering at your cleavage

Nestle Fitness recently unveiled a 'Bra Cam' that checks out how many people sneak a glance at boobs.

The minute-long video, which was designed to encourage women to get screened for breast cancer, shows a woman walking around London with a hidden camera attached to her breasts, as a man sitting on a train, a man playing ping-pong and a female cashier seem to be among those catching a glimpse, the Daily Star reported.

The video counts 38 people, both men and women, who sneak a peek, 38th person being the woman who wore the Bra Cam as she looks in a mirror.

The video also had "Your breasts are checked out every day. So, when was the last time you checked your own?" message at the end.