Oxigen announces tie up with Big Bazaar

Future Group's assisted e-Commerce business, Big Bazaar Direct, has announced its tie-up with payment service provider Oxigen Services, which would enable Oxigen's retailers to sell the wide assortment of Big Bazaar Direct through its network to its end customers.

This partnership is aimed at offering convenience to the end consumers by making its large product offering easily accessible at great prices within their vicinity, at their neighbourhood store.

Oxigen Services has an extensive network of 2 lakh retailers with a continuous flow of 150 million customers transacting in real time for mobile/DTH recharges, money transfers through Bank and Oxigen Wallet app.

Now, these retailers can amplify their sales and take their business to the next level by offering the customers an extensive range of electronics, general merchandise, fashion and home fashion products.

Chairman and Managing Director of Oxigen Services, Pramod Saxena, said that the partnership will add a whole new dimension to the entire retail ecosystem and increase the existing portfolio of services.

"This partnership is one of its kind and is aimed to disrupt the assisted e-commerce segment in retailing. Our retailers don't need to invest in stock nor need to have shelf space as products will be delivered by Big Bazaar Direct to customers' homes or at retail points. Oxigen customers will now be able to shop online and yet pay cash over the counter for booking orders and get the delivery as per their convenience".

Group CEO of Future Group, Kishore Biyani, said that nthe association would help them penetrate deeper in the market by expanding their reach and network through Oxigen retailers.

"These retailers will now have a dual advantage to not only sell the payment related various products and services but also sell the wide range of Big Bazaar products," he said.

The Oxigen Services retailer will be provided with a co-branded website login with range of products listed. Customers can select the products from the website, place the order, Oxigen Services retailer can receive the payment in cash or Oxigen Wallet and their work is done. Post this; the goods will be delivered to the customer's doorstep by Big Bazaar Direct.

Apart from the trust and goodwill of brand Big Bazaar, Future Group's strength in sourcing will bring in best prices and will benefit the customers. The 10 million sq. ft. area of warehousing space and robust supply chain support serving 20,000 pin codes across India will help in last mile delivery.

While the Oxigen retailers will be able to gain increased footfalls and thus earn higher commissions for the new online shopping service range they will now be able to access.