Parryware unveils its new brand image and range

Parryware, India's contemporary bathroom solutions brand, today unveiled its all new refreshed look of bathroom products.

Present at the launch was Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd, along with the famous celebrity mother Perizaad Zorabian.

Delivering contemporary and youthful bathroom solutions in India for the last 60 years, the re-launch aims to re-establish Parryware's leading market position in the bathroom products space. The new refreshed brand identity will offer high-quality and aesthetically-appealing bathroom solutions for the mass segment.

With an existing market share of 30 percent in India, the brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households

"We are excited to re-launch Parryware in a new avatar in the Indian market. The Parryware collection will cater to the dynamic urban lifestyle in India," said Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd.

"With a boom in India's housing sector, we at Parryware endeavor to provide best in class products for our consumers. We will be scaling the length and breadth of the country, thereby enabling us to reach out to a wider audience," he added.

Perizaad Zorabian, who was also present at the event, said, "For me bathroom has always been a private space; a space to escape and unwind. Hence, bathrooms today, for most of us is a private sanctuary and this, sanctuary should be as beautiful as any other space in a home. As a parent, I want my daughter to also have a space that allows her to experience some of the most beautiful moments of womanhood."

"Parryware's new range redefines bathroom solutions and gives us all the best-in-class products to enhance one's personal space," she added.

To further establish market presence by end of FY16 across India, the company is targeting to expand retail presence by increasing its dealership network in tier 2 and 3 cities, maintaining high focus on quality, launch new businesses and new channels by end of FY 2015 across India.

The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of INR 150 crore in the coming years for ramping up production capacity, R&D and new product launches

The Parryware range comprise of sanitaryware, bathroom vanity/furniture, faucets, fittings, kitchen sinks, electronic toilets, plastic cisterns, plastic seat covers and wellness products.

The refreshed brand identity comes from core beliefs of constantly evolving its offerings in the segment to keep up with the dynamic demands and lifestyle aspirations of the consumers.