TV is not enough, 88% of people use smartphone or tablet while watching shows: Mary Meeker

Image
ANI Others
Last Updated : Jun 12 2019 | 10:35 PM IST

Thanks to the reduced attention span, even television is not enough as roughly 88 per cent of Americans uses a second device, such as a phone or tablet, while watching TV, according to the annual internet trends report by venture capitalist Mary Meeker.

As Fast Company reports, most TV watchers are doing what is called as 'research' on these secondary devices, with 71 per cent of people looking up content related to the program they are watching on TV, and 41 per cent are messaging friends or family related to the show on TV.

The report highlights that Americans spend an average of 3.6 hours on their phones or tablets every day, up from 3.3 hours last year. Owing to the faster internet speeds, users are increasingly watching videos on mobile devices instead of the larger screens.

The amount of time spent on phones has also surpassed the amount of time spent watching TV.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 12 2019 | 10:26 PM IST

Next Story