UrbanClap launches first TV commercial in association with Publicis Ambience

India's largest mobile services marketplace UrbanClap has announced the launch of its first TV commercial in association with advertising giant, Publicis Ambience.

The company hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

As a platform that provides all kinds of services like plumbing or repair work, UrbanClap feels that a good customer experience is vital to its success. The company maintains its success streak via lots of effort and investment, and ensures that it facilitates only the best professionals in any segment.

Thus, to communicate this high level of quality and trust among consumers, UrbanClap decided to communicate its vision via this TVC.

"We are transforming the way people utilize these services from beauty to home repairs, yoga to tutors etc," said Co-founder UrbanClap, Abhiraj Bhal.

"We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future," added Abhiraj Bhal.

UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch.

The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

Additionally, on the digital front there will be focus on channels such as YouTube and Instagram. UrbanClap will also invest heavily in SEO marketing.

"The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap," said COO Publicis Ambience, Paritosh Srivastava.