Voonik registers 25 percent orders in one month from Primo members

Online shopping portal Voonik on Wednesday revelaed that within one month of inception of its loyalty program, Voonik Primo, 25 percent of the orders made on the portal were received from Primo members.

A subscription-based loyalty program, Voonik Primo members pay Rs. 99 to avail site-wide free shipping and zero Cash-on-Delivery (COD) charges for a period of six months, across all items on the site.

The company also launched an 'ask-a-stylist' feature only for Primo users that allows users to take advice from Voonik's style experts before making a purchase.

Voonik Primo was launched to a limited customer base a month ago and was gradually opened up to all customers.

The average monthly order value for Primo members is twice that of non-Primo members, with more than 75 percent of its customers coming from Tier II and Tier III cities.

"We launched Voonik Primo to reward our loyal customers, but very soon we realised that many of our new customers also subscribe to the program as the program benefits are too good to be missed. Customers are especially excited about "ask-a-stylist" feature and sending us hundreds of queries every day," said Sujayath Ali, CEO and Co-founder, Voonik.

"The conversion of Primo users is three times that of non-Primo users, with 1.5 times the average Voonik ticket size and number of items. The program has already hit 25 percent of our daily orders within a month of launch and we're expecting Primo to contribute 50 percent in the next three months," added Vishwanath V, CMO, Voonik.