Wipro launches total customer centricity solution for manufacturing sector

Wipro Limited, a leading global information technology, consulting and business process services company, on Thursday announced the launch of Total Customer Centricity (TCC), a Master Data Management solution for the manufacturing sector. The Wipro solution will be powered by the Informatica Master Data Management (MDM) suite of solutions.

Total Customer Centricity (TCC) will enable global manufacturers to transition from a product-centric to a customer- centric approach. TCC will also provide visibility into the relationships between devices, locations and customers. The solution will allow manufacturers across the globe capture a comprehensive, single view of each of their customers and products.

TCC will help them manage customer relationships across business processes and business lines and enable end-to-end customer lifecycle management. This helps reduce maintenance and support costs, and facilitates secure data exchange between distributors and partners. It also enables faster customer on-boarding after a merger or acquisition and enhanced customer value management.

Pallab Deb, Vice President and Global Head - Analytics, Wipro Limited said: "We are excited to partner with Informatica, an acknowledged leader in the MDM space. Wipro's extensive experience in the manufacturing industry coupled with Informatica's expertise in MDM will enable us to deliver highly sophisticated, next-generation solutions for our customers. With increased consolidation in the manufacturing industry, Total Customer Centricity's (TCC) powerful relationship and hierarchy management capabilities along with its ability to be easily configured to meet enterprise-grade business needs, make it a highly flexible MDM offering."

The solution will make available a solid base of customer data that can be leveraged for more effective pricing, customer segmentation and trade promotions. It will also help organizations grow their customer base, identify cross-sell opportunities, and rapidly integrate customer data obtained from mergers and acquisitions (M&A).

Rob Karel, vice president of Product Strategy and Product Marketing for Information Quality Solutions at Informatica said: "Manufacturers face a variety of customer-related challenges, ranging from customer segmentation for pricing and trade promotions, to finding new ways to optimize customer experience, to pressure to accelerate the speed-to-value from mergers and acquisitions. We are excited that Wipro, a longstanding and valued Informatica partner, is investing in the development of value-added industry solutions by leveraging our market-leading MDM platform to help our manufacturing customers strategically manage and share data across the enterprise."

Wipro Ltd. is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better.

Wipro delivers winning business outcomes through its deep industry experience and a 360-degree view of "Business through Technology." By combining digital strategy, customer-centric design, advanced analytics and product engineering approach, Wipro helps its clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, Wipro has a dedicated workforce of over 160,000, serving clients in 175+ cities across six continents.