Wonderchef opens first exclusive retail outlet in Pune

Cookware and appliances firm Wonderchef, promoted by Ravi Saxena and celebrity chef Sanjeev Kapoor, launched its first Exclusive Brand Outlet (EBO) in Pune on Wednesday, at Phoenix Marketcity, Viman Nagar.

With this addition, Wonderchef now has six exclusive outlets in the country, besides its omni-channel presence across 5000 retail outlets.

Wonderchef offers a wide range of premium cookware and appliances across the country through its multi-channel sales (e-commerce, modern trade, EBO, teleshopping, general trade outlets) and direct-to-home network.

"Wonderchef has grown into a trusted and the most loved brand of non-stick cookware and healthy appliances in the country. Our clear focus is to strengthen this positioning. As of now we have total six EBOs and we plan to open two more stores in Delhi and one in Bangalore by next month," said Ravi Saxena, Managing Director, Wonderchef Home Appliances (P) Ltd.

"I am very happy and overwhelmed to see the enthusiasm and zeal in the people of Pune. It gives me immense pleasure to see an evolving cooking culture with such innovative recipes. Wonderchef is committed to empowering women by enabling them to cook better," added Sanjeev Kapoor.