Woolmark company and Raymond announce launch of 'Cool Wool' in India

The Woolmark Company and Raymond have launched a complete new 'Cool Wool' collection, which was showcased during a fashion show at the Australian High Commission.

In an effort to promote wool as a trans-seasonal fibre in India, fashion designer Gaurav Jai Gupta showcased a collection of more than 20 garments with contemporary styling, finesse and subtle designs.

Peter Ackroyd, Global Strategic Advisor for The Woolmark Company said, "Raymond's Cool Wool menswear collection exemplifies the infinite possibilities of using wool. The designs were pragmatic, unique and captivating".

"With Cool Wool, we are confident and believe that Indians will fathom the true potential, versatility and the adaptability of wool in summers", he added.

The 'Cool Wool' garments are manufactured from lightweight Merino wool fabrics and will be introduced in the market from March 2014 at Raymond stores and leading multi-branded outlets in the country.