'ZEE Jaipur Literature Festival' to go cashless with FreeCharge as wallet partner

India's fastest growing digital payments platform FreeCharge has announced its association with ZEE Jaipur Literature Festival as the exclusive wallet partner to provide a swift and secure way to make cashless payments during the festival this year.

FreeCharge has partnered ZEE Jaipur Literature Festival, the world's largest free literary festival, with a vision in line with the growth of digitization and ensuring secured payments in the fastest and most effective way possible.

FreeCharge will be partnering with all JLF vendors across books, food and beverage, merchandise and stationery categories to ensure seamless cashless payments coupled with daily exciting offers, all in less than 10 seconds.

Customers will be able to choose from the enormous assortment of different

food stalls and booksellers for their favorite without having to worry about cash.

The festival is expected to witness presence of over 300 authors, thinkers,

politicians, journalists and popular culture icons this year.

The festival boasts of a world class programme with renowned literary personalities set to appear this year including the 2016 Man Booker Prize-winning author of The Sellout Paul Beatty; yogi, mystic and New York Times bestselling author Sadhguru; one of India's most popular film stars Rishi Kapoor; bestselling author, poet, activist and teacher Chitra Banerjee Divakaruni; historian, writer and Carroll Professor of Irish History at Hertford College, Oxford Roy Foster; 2016 Emerging Voices Award winner Eka Kurniawan; and one of the country's significant writers and philosophers S.L. Bhyrappa.

"We are thrilled to be associated with the ZEE Jaipur Literature Festival. It's a unique amalgamation of cultures, books and opinions from across the globe. This will be the first cashless edition of the Festival, and we are proud to enable that. We are determined to enhance the Festival experience for attendees with less than ten second transactions and exciting offers built exclusively for them," said CEO FreeCharge, Govind Rajan.

"The secured and quick nature of FreeCharge transactions will help our visitors and the vendors facilitate sales effortlessly," said MD Teamwork Arts and Producer ZEE Jaipur Literature Festival, Sanjoy K Roy.