The next generation of Volvo design

The new Volvo Concept Coupé is the first of a series of three concept cars that reveal the design possibilities created by the company’s new Scalable Product Architecture (SPA). After more than a year of rising expectations, the first design by the new Senior Vice President of Design, Thomas Ingenlath, showcases how design builds emotion into the Volvo brand and points towards the next generation of Volvo models, starting with the forthcoming XC90 in 2014.

“The Volvo Concept Coupé is no futuristic dream car. It is designed to demonstrate the capability of our new architecture: the confident stance, the proportions and the most prominent design signatures. Even though the all-new XC90 is an entirely different type of car, you will recognise the connection instantly when it is revealed next year,” says Thomas Ingenlath. Developed in-house for Volvo Cars only, the Scalable Product Architecture liberates Volvo’s designers and engineers from the limitations of previous cross-brand platforms.

“The new Volvo Concept Coupé reveals how we could shape our cars from now on. Free from the superficial surface excitement of other car brands, we add emotional value to the Volvo brand with the calm, confident beauty that is the hallmark of Scandinavian design,” says Thomas Ingenlath.

Powerful visual impact

The visual impact of the new proportions is most powerful when viewing the Volvo Concept Coupé from the side. The distance between the dashboard and the front axle is extended and the greenhouse has been moved slightly rearwards.

A low bonnet, roof, and the five-spoke, 21-inch wheels also contribute to the impression of an elegant Gran Tourer oozing effortless power. The confident stance is emphasised by a beltline that spans an elegant bow along the whole car.

“Think about the powerful calmness of a lion. He doesn’t have to prowl to radiate respect.  Even lying down he shows very clearly what he is capable of,” smiles Thomas Ingenlath.

New T-shaped DRL lights

The face of the Volvo Concept Coupé is characterised by a new topography on the bonnet and the ‘floating’ grille, flanked by headlights featuring new T-shaped DRL light guides. Just like the rear light signature, the DRL lights are distinctive elements in the new design direction of Volvo Cars.

“The face is new, but it also carries more than 85 years of Volvo heritage with great pride. We are still working with the final interpretation of the grille and the iron mark and this will be revealed together with the XC90 next year,” says Thomas Ingenlath.

Echoes the iconic P1800

The Concept Coupé also features elements that echo the design of the Volvo P1800 from the 1960s.

“It is a car designer’s duty to reflect and incorporate design signatures that are vital parts of the company’s heritage. The P1800 is an iconic Volvo, renowned for its beautiful forms and detailing. However, using elements from the P1800 exterior and interior has nothing to do with being retro. We are using these subtle links to a glorious past to create a future where sheer beauty becomes a recognised part of Volvo’s identity. That journey starts with Concept Coupé,” says Thomas Ingenlath.

Source : CarDekho - Volvo cars - The next generation of Volvo design