PVR launches 6-screen multiplex in Mysuru

The multiplex chain operator announced the launch of its 6-screen property in Forum Centre City Mall, Mysuru on Friday, 5 March 2021.

The new PVR property features advanced cinematic technological solutions to offer a holistic movie-going experience to the patrons in the region. The new multiplex also brings in new-age technologies in a modern aesthetic avatar. PVR Cinemas with this launch, strengthens its presence in Karnataka with 109 screens in 16 properties and 292 screens across 47 properties in South.

The new PVR Cinemas spreads across an area of 32,240 sq feet and can accommodate a total of 1,078 audiences. PVR Forum Centre City Mall is set to offer the best and the latest in-cinema experience with next gen 3D viewing and 4K projection system in all auditoriums. Additionally, the property is integrated with modern in-cinema features like Dolby ATMOS sound, plush recliner seats and a scrumptious menu.

With this opening, PVR strengthens its growth momentum in FY 2020-2021 with 844 screens at 177 properties in 71 cities (India and Sri Lanka).

The cinema chain reported a consolidated net loss of Rs 49.21 crore in Q3 December 2020 as compared to a net profit of Rs 36.26 crore in Q3 December 2019. Revenue from operations slumped 95% to Rs 45.40 crore in Q3 December 2020 over Q3 December 2019.

Shares of PVR slipped 1.39% to Rs 1,449.90 on BSE. PVR, a theatre chain operator, is the market leader in terms of screen count in India.

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