Route Mobile to develop global A2P messaging platform for EITC-du

Route Mobile announced an agreement with Emirates Integrated Telecommunications Company (EITC) - du, UAE's second Integrated Telecom Service Provider, by offering a turnkey solution using Route Mobile's Smart Messaging Hub which enables du to launch a highly scalable revenue-generating messaging platform to enable A2P wholesale transit business. Route Hub is a carrier-grade in-house developed and fully scalable SMS Hubbing Platform offering managed services to mobile operators globally.

Route Mobile's CPaaS-enabled Hubbing Solution, with its AI capabilities, offers intelligent routing, great analytics, plug-n-play APIs, improved delivery rates and better latency. Route Mobile will additionally oversee the infrastructure, technology, gateway connectivity, and day-to-day operations of the platform for du as a managed service. du will also be able to leverage Route Mobile's on-ground support services with over 17 years of core expertise in the GCC region.

With Route Hub, du can now handle an increased capacity of SMS terminations making it a scalable solution. This association with Route Mobile will also enable du to leverage Route Mobile's Firewall Solutions and position them with other operators to plug revenue leakages.

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