Askme to co-sponsor LFW Summer-Resort 2015

Online platform Askme has come on board as the co-sponsor of the Lakme Fashion Week (LFW) Summer-Resort 2015, a key event in India's fashion calendar.

A premium online fashion destination, www.askmeonfashion.com, sees the contribution of not only by opinion leaders in fashion but with federated discussions, ideas and trends shared by common people.

This is Askme's first association with LFW, and its officials are looking forward to the excitement around the alliance.

"We, at Askme, are insanely conscious about keeping up with the ever changing aspirations of our consumers as well as the experiential part of it. The most important thing is intimacy on a mass scale and we always aim to engage with today's youth in most alluring way," Manav Sethi, group head, Marketing and Digital, Askme, said in a statement.

"Brand Askme resonates originality, fashion, style and attitude through its communities like 'Askme on fashion', which is about latest trends, wacky designs and to top it all, great advices in terms of content," he added.

The forthcoming season of LFW marks 15 years of the event, and with the association with Askme, Saket Dhankar, head of Fashion, IMG Reliance, said: "We have always been committed to digital, and in partnership with Askme, we will make our online content much richer."

LFW Summer-Resort 2015 will be held March 18-22, with Lakme as the title sponsor and Jabong as the main sponsor.