Hitting a new milestone amid the hotly fought Lok Sabha elections, the Bharatiya Janata Party (BJP) now has over 11 million followers on Twitter - more than double the number its arch-rival Congress Party has on the social media platform.
The BJP (@BJP4India) joined the platform in October 2010. The Congress (@INCIndia) which joined Twitter in February 2013 has just about 5.14 million followers on the platform.
"This is a great milestone for all of us. Thank you," BJP's IT cell head Amit Malviya said on Twitter after announcing the milestone on Saturday.
The news comes just a few days after a study found that Prime Minister Narendra Modi became the second most-followed politician in the world with a social media audience of 110,912,648 million on platforms including Facebook, Twitter and Instagram.
The most-followed politician globally is former US President Barack Obama, who has 182,710,777 followers on his Facebook, Instagram and Twitter accounts, said a study by online visibility management and content marketing SaaS platform SEMrush.
On Twitter alone, Modi has 47.2 million followers, compared to 9.4 million of Congress President Rahul Gandhi who joined Twitter six years later than the BJP leader.
--IANS
gb/bg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
