Brand TCS grew fastest in 5 years

IT services, consulting and business solutions organization Tata Consultancy Services, with a brand value of $8.7 billion in 2015, emerged as the fastest growing software brand globally for the past five years, a company statement said.

"In the five year period 2010-2015, TCS emerged as the clear growth leader in the industry, increasing its brand value from $2.3 billion to $8.7 billion, while retaining the industry's highest brand strength rating of 'AA+'," the statement, quoting Brand Finance, said here Thursday.

Brand Finance assesses the dollar value of the reputation, image and intellectual property of the world's leading companies. Its brand valuations are frequently peer-reviewed by top audit practices, accepted by various regulatory bodies and used by leading global brands as a performance benchmark.

"Another brand we are tracking with great interest is TCS, which has had an impressive performance over the last five years with a growth of 271 percent, taking its brand value to $8.7 billion," said Brand Finance CEO David Haigh.

"Its focus on putting the customer first and becoming a trusted business partner over the long term have held the brand in good stead. Not only has TCS become one of the strongest brands in its sector, it has also seen the largest increase in brand value over the past five years - adding over $6 billion to the value of its brand," he added.

"Our brand has made tremendous headway globally and the foremost drivers of value have been our industry leadership in customer satisfaction, business performance, talent base and several strategic initiatives we have taken to boost our brand. We will continue to invest towards brand leadership in every country and community we operate in," said N. Chandrasekaran, CEO and managing director of TCS.