Content is king: Hirani on 'PK' success in China

Image
IANS Mumbai
Last Updated : Jun 02 2015 | 11:42 AM IST

Actor Aamir Khan's successful film "PK" has reportedly turned out to be the widest international release for an Indian film and it has had a successful run in China. Rajkumar Hirani, the film's director, says he never imagined the film would be received so well.

Hirani told IANS: "I had never imagined that 'PK' would be received so lovingly in China. A rating of 8.8, a 4,600-screen release and business as huge as of North America. It furthers my belief that content is king."

"PK" is also said to have turned out to be the highest grossing Indian film in Australia, New Zealand and Pakistan and also the highest grossing foreign language movie in North America for 2014.

On Tuesday, trade analyst Taran Adarsh shared: "#PK creates HISTORY in China. 11-day total (till 1 June, Monday): 83.94 cr. Yes, you read it right. From China alone. Will cross 100 cr."

The film, produced by Vinod Chopra Films and Rajkumar Hirani Films in association UTV Motion Pictures released worldwide on December 19, 2014. In China, the movie released on May 22 this year.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 02 2015 | 11:36 AM IST

Next Story