Designer Amit GT debuts in online space

Fashion designer Amit GT, whose creations have been worn by Hollywood stars Eva Longoria and Bollywood actress Deepika Padukone, has made his online debut through ecomerrce platform Exclusively.com.

The website boasts of the designer's diffusion line, which has gowns and also sherwanis.

Talking about his decision to take the online route, Amit told IANS: "This is the only way forward. The best thing about selling products online is that you reach out to so many people not just in India but abroad too.

"It is a great platform for both selling and promoting the line."

Encrusted with gemstones and beads along with intricate thread work, the sherwani collection is a reference point to the bygone era of regal Rajasthan. The collection of evening gowns is a confluence of baroque and oriental arts interspersed harmoniously for the evening wear pieces.

The brand Amit GT is one of the few Indian luxury fashion and lifestyle brands to have a large international presence.

Known for his elaborate gowns and cocktail dresses, he has not only showcased his collection at fashion events in Paris, Milan and Vienna, but has also dressed up some known foreign celebrities including Whitney Cummings, Alicia Minshew, Kate Mansi, Kate Flannery, Holland Roden and Rosario Dawson.