Dubai banner sets foot in Bollywood with 'Bombairiya'

Indo-British producer Michael Ward, producer of actress Radhika Apte's upcoming comedy caper film "Bombairiya", has brought Kreo Films on board as the film's co-producer.

Kreo Films, the parent company of which is based in Britain and the subsidiary of which functions from Dubai, is an international independent film company. It has been associated with films starring Hollywood stars like Julianne Moore, Johnny Depp and Mickey Rourke, each of whom are starring in Kreo Films's mainstream ventures "Freeheld", "London Fields" and "Ashby" respectively.

However, Kreo Films has now taken an interest in Hindi cinema since witnessing the success of differentiated content in the last couple of years. Taking a step in this direction, the production house has partnered with "Bombairiya" and sees this as the first of several more projects in the region.

"'Bombairiya' is aimed primarily at India's metro audiences but it's exciting to get Kreo on board and a major coup for us. With more than 50 films under their belt, Kreo brings an understanding of international sales as well as finance and production expertise to the table," Ward said in a statement.

Apart from Radhika, "Bombairiya", directed by Pia Sukanya, also stars Akshay Oberoi and Siddhanth Kapoor.