Fashionara.com now woos customers with Home Fashion

Fashionara.com, a women's e-fashion mall, announced its entry into home furnishing market with the launch of 36 brands across seven new categories on Friday.

The website has added close to 7,500 new products to its Home Fashion catalogue and plans to increase this to 20,000 in the next three to four months.

Some of the brands that the website has on board include Mesleep, Swayam, Portico New York, Bombay Dyeing, Tangerine, Stellar Home USA, Corelle and Skipper furnishings. The current offerings are replete with a wide range of products across categories like apparel, accessories, innerwear and cosmetics, read a statement.

"We are very excited to enter the Home Fashion category. Home Fashion is a segment that is growing extremely fast. It is a perfect fit for us as most of our customers are between 25 and 35 years of age, with many in the process of setting up their first independent homes," Arun Sirdeshmukh, co-founder and CEO, Fashionara, said in a statement.

"Our homes are an extension of our personalities, and we at Fashionara aim to offer a curated and really stylish collection of Home Fashion that goes with the eclectic taste of our customers. By putting our F.Lea Market products side by side with the top brands, we are merging contemporary with chic here," Sirdeshmukh added.

In the second half of 2014, the company had introduced F.Lea Bazaar, where it enabled selected sellers from flea markets across the country, to retail their products on its portal.