H&M, Kenzo tie up for new playful line

Swedish fashion retail giant H&M has announced its next designer collaboration with the vibrant and playful Parisian house Kenzo.

Creative directors Carol Lim and Humberto Leon will bring the spirit of Kenzo to H&M, creating collections for women and men as well as accessories, said a statement.

Kenzo x H&M will be available in over 250 selected H&M stores worldwide, as well as online, from November 3.

"We can't wait to share with everyone the world of Kenzo x H&M, with all of its creativity, fun and love of fashion," Ann-Sofie Johansson, creative advisor, H&M, said in a statement.

Since joining the house in 2011, Carol and Humberto have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns.

"With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world," say Carol and Humberto, creative directors at Kenzo.

--IANS

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