Do you know what is your worth on Facebook? About $13 -- according to an analysis of the social networking site's ad revenues this year.
Facebook, with 1.5 billion users, stands to make $12.76 in ad revenue off each user worldwide and about $48.76 off each user in the US, according to data from research firm eMarketer.
According to the firm's estimates, Facebook will capture nearly 65 percent of total social ad spending worldwide in 2015, CNET reported.
Facebook is expected to pull in about $16.3 billion in ad revenues globally this year, up 41 percent from the $11.5 billion in ad revenue it earned in 2014.
The figures are based on projected ad revenues from Facebook and its popular mobile photo-sharing app Instagram, which now has 400 million users.
Instagram will take in about $600 million in ad revenue this year, said eMarketer, accounting for about five percent of Facebook's overall ad revenue.
As for Twitter, it is expected to make nearly $7.75 in ad revenue per user worldwide this year and $24.48 per user in the US. Twitter has 316 million users.
Twitter is projected to take in $2 billion in ad revenue in 2015, according to eMarketer.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
