Indian small businesses thrive on Amazon special sales day

Indian small businesses and enterprises (SBEs) witnessed a 1.4x spike in the sale of their products on Amazon during its 'Small Business Day' sales event, said the world's leading e-tailer on Tuesday.

"The online sales event held on December 16 had orders coming from 20,400 pin codes across the country, where buyers could find products offered by small and medium businesses," said the Indian arm of Amazon in a statement here.

Handmade products by weavers and artisans were popular during the sale, and witnessed a sales spike of over 60 per cent compared to average business days, the company said.

Nearly 2,000 sellers witnessed a sales spike more than four times compared to an average business day, and 4,100 sellers saw a two times spike, it added.

Organic skin products, handmade and handloom products were among the top-selling categories during the Small Business Day.

"Few of the small businesses had quit their day jobs to sell on our platform, hired more employees and grew their sales as customers from across the country responded equally well," said Amazon India Director (Seller Services) Gopal Pillai in the statement.

Tribes India, a handmade products brand under the Tribal Cooperative Marketing Development Federation of India (TRIFED), saw a spike of 4x over average business day during the one-day event, the statement noted.

The online sales event was aimed at promoting small businesses and micro entrepreneurs and encouraging shoppers to discover and buy products directly offered by them.

--IANS

bha/prs