French fashion house Louis Vuitton has designed a travelling case for the 2014 FIFA World Cup trophy.
The luxury brand has created a one-of-a-kind, custom-made trunk for the trophy to be transported in before it is awarded to the winning soccer team at the World Cup final to be held at the Maracana stadium in Rio de Janeiro July 13, reports femalefirst.co.uk.
The French leather goods company says that the case is wrapped in Louis Vuitton's iconic monogram canvas and features the brand's signature brass lock and corners.
It also opens from the front and at the top to "allow the trophy to be easily removed when, at the final game on July 13, it will be presented to the captain of the winning team."
The current World Cup project marks Louis Vuitton's second consecutive collaboration with the international governing body of soccer, FIFA, as they also created the travelling case for the 2010 World Cup trophy, which was awarded to Spain in South Africa.
Louis Vuitton receives approximately 450 special orders such as this every year, meaning it represents a core section of the 150-year-old trunkmaker's business.
Under the guidance of creative director Nicolas Ghesquiere, Louis Vuitton also crafted the case for the America's Cup, which is said to be the oldest sporting trophy and is awarded to the winner of an annual sailing yacht race.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
