Madhu Jain to celebrate three master weaves at AIFW

Image
IANS New Delhi
Last Updated : Oct 09 2017 | 5:57 PM IST

Madhu Jain says she is going to celebrate three master-weaves and motifs at the forthcoming Amazon India Fashion Week (AIFW) Spring-Summer 2018. The ace designer says they are a glorious offering to Indias rich and diverse textiles tradition.

"Internationally renowned dancer, cultural visionary and Padma awardee, Prathibha Prahlad, has choreographed a powerful dance sequence by her group, Prasiddha Repertory, as a prelude to this very special collection," said the designer in a statement.

The first textile in this collection is a paean to the frescoes and murals of the temple paintings of Kerala's Guruvayur temple complex, the intricacy of which have long fascinated Jain.

Her collection in cotton brings alive the depiction of Puranic themes with a vibrancy and wealth of detail. She has incorporated the highly-stylised temple motifs with exquisite detail and a rare delicacy that are enhanced by the natural pigments and dyes used by her in rendering these outstanding works of art.

The second textile is the diametrical opposite: a deceptively simple bamboo-silk collection in undyed, luminescent ivory. For the last 15 years her experiments with bamboo have finally yielded perfection, for which she has been fêted on several platforms. .

Finally, the triad is completed with a Royal Venkatagiri collection from Andhra Pradesh that has been woven in the Jamdani tradition, where the designer has incorporated tribal motifs to thrilling exuberance.

The five-day fashion event will flag off on Wednesday.

--IANS

nv/bg

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 09 2017 | 5:46 PM IST

Next Story