Ola partners with Mahindra First Choice Services

Cab aggregator Ola on Friday said it was entering into an exclusive partnership with multi-brand car workshop Mahindra First Choice Services (MFCS) in a bid to offer discounted car maintenance services to driver-partners on its platform.

"Mahindra First Choice Services has over 79 workshops pan India and will offer repair services to Ola drivers across all workshops. This move further strengthens the ecosystem for drivers that Ola is bringing together -- car manufacturers, banks, financiers, fuel companies and more, to offer benefits at scale to drivers registered on its platform," Ola said in a release.

Under the partnership, Mahindra First Choice Services will offer two tailored packages for drivers registered on the Ola platform - periodic maintenance package covering routine maintenance and services and a cosmetic package for upkeep of internal and external aesthetics of the car.

"Mahindra First Choice Services will also conduct 'Driver Melas' every quarter to offer quick service at specific workshops. Drivers will stand to win freebies like car fresheners and dashboard mementos on getting their car serviced at Mahindra First Choice Services workshops," Ola said.