OnePlus captures 48% premium market share in India

Image
IANS New Delhi
Last Updated : Feb 23 2018 | 7:26 PM IST

Chinese smartphone maker OnePlus has continued its growth in the overall Indian premium segment by capturing 48 per cent market share in fourth quarter, as per International Data Corporation's (IDC) latest Quarterly Mobile Phone Tracker 2017 Q4.

During 2017, OnePlus grew by a staggering 1116 per cent in the premium smartphone segment.

"It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just three years of entering the Indian market," Vikas Agarwal, General Manager at OnePlus, said in a statement.

Globally, OnePlus became a $1.4 bn brand in the fourth year of its operation with India as its biggest market, contributing to one-third of the global business, the statement said.

--IANS

vc/vd

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 23 2018 | 7:20 PM IST

Next Story