Parineeti Chopra to endorse ice-cream brand

Bollywood actress Parineeti Chopra was named the brand ambassador of Vadilal ice-cream at an event here on Wednesday.

Parineeti's entry on the stage was with the foot tapping number "Jigar da tukda" from her debut film "Ladies vs Ricky Bahl" playing at the background. She even struck a pose for the shutterbugs near an ice-cream cart parked on the stage.

The 27-year-old says she is "excited" with the association.

"I am genuinely excited about today because Vadilal has been part of my childhood and now it is part of my adulthood. I am genuinely so proud that they chose me," Parineeti told media here.

Vadilal managing director Devanshu Gandhi and sales and marketing president Vishal Surti also unveiled their latest ad campaign for three of their new ice-creams.

The three variants of their drool worthy ice creams are called Badabite select (Belgian chocolate based bar), 20 variants of Flingo (centre filled cones) and Gourmet (cups). The variants range from Rs.50 to Rs.150 in price.

Asked why did Vadilal choose Parineeti as their brand ambassador, Gandhi told IANS: "Well, she is bubbly, cheerful and really very cooperative. We were able to complete all our ads in one day. Her nature is very similar to when we sell Vadilal to a person and they get. Her feeling for the ice-cream comes out."

The "Ishaqzaade" actress, who has lost weight, says she loves ice-creams and that the trick to have ice-creams without any guilt is to have it before a work-out session.

The "Daawat-e-Ishq" star also added that people should not "deprive" themselves of anything that they crave for.

"The trick is to have it (ice-creams) before the work out and not after it. I think I am a firm believer on not stopping anything. Whatever I crave or want to eat, I have it. Even if it is an ice-cream, I know there is a lot of sugar but one ice-cream and a tough work out, its all going to balance out."

"People should not deprive themselves of anything they like," Parineeti, who looked ravishing in a peach skater dress teamed up with a bright red jacket by designer Nishka Lulla and a pink stilettos, told IANS.