Haryana has not appointed Bollywood star Parineeti Chopra as the brand ambassador for the 'Beti Bachao, Beti Padhao' campaign in the state, Social Justice, Empowerment and Women and Child Development Minister Kavita Jain said on Tuesday.
Jain was talking to media persons after participating in an event related to the campaign.
She said the Haryana government has not made any payment to Chopra for the purpose, and Chopra expressed her wish to work for the campaign without charging any fee.
A state government spokesman said on July 16 that Parineeti was chosen for the campaign as she hailed from the state's Ambala town.
Prime Minister Narendra Modi had launched the nationwide campaign from Panipat town in January to promote the cause of the girl child.
The campaign was launched from Haryana as the state has the worst sex ratio at 879 females per 1,000 males. The child sex ratio in Haryana is the worst among all the states in the country.
Haryana's Health Minister Anil Vij recently tweeted that Chief Minister Manohar Lal Khattar kept him in the dark over Chopra's "appointment" as brand ambassador.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
