Robert Pattinson to work in ad campaign

Actor Robert Pattinson is to be the new face of French luxury brand Dior Homme Fragrance.

The 27-year-old signed the deal to front an advertising campaign for the men's scent because it just "felt right".

"Before, I was so obsessed with thinking, 'people are going to think you're a sell out.' And now, of course, every single actor in the world has done one. In the past, I always said no to everything. I thought I'd be judged for it," femalefirst.co.uk quoted Pattinson as saying.

"Dior came up and it felt right. It was a big decision. I've turned down plenty of others at the last minute before," he said.

Pattinson also said he wanted very short hair for the advertisement campaign.

"Initially I was going to shave it off. I wanted to have really short hair for it. I guess it was out of fear, really. You're doing an ad and you don't want it to look like you're posing," added Pattinson.