Saina Nehwal is e-smartphone Honor's brand ambassador

Leading e-brand from Huawei Honor on Wednesday roped in ace badminton player and Olympic medallist Saina Nehwal as its brand ambassador in India.

The partnership with Saina Nehwal coincides with Honor's next phase of growth in India, as the e-brand aims to significantly strengthen its market share in the country.

"We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche," Allen Wang, president of consumer business group, Huawei India, said in a statement.

Recently, the company also enrolled ace footballer Lionel Messi as global brand ambassador.

Meanwhile, Nehwal said she is thrilled to be associated with the brand Honor and resonate its philosophy of being a brand "For the brave".

"Being brave takes a lot of focus, courage and commitment and also gives you an edge to redefine possibilities. Since I played my first badminton tournament till the last shot that I have played till today, being brave has helped me cross every hurdle and obstacle and also got me a lot of happiness and honour," Nehwal added.

The company recently launched two models - Honor 5X and Honor Holly 2 Plus, which are available on flipkart.com and amazon.in.