Designer duo Shantanu and Nikhil have created a signature line based on Disney characters. The line is for children aged between 6 and 14.
The designers, who are known for fusion wear, have associated with Disney Channel for its campaign Jet Set 2. This will be the designers' first kidswear line.
"The collection is about celebration, joy, and happiness. Colours like apple green, sky blue, corals have been used. Emphasis is on main Disney characters Mickey Mouse and Donald Duck," Shantanu told IANS.
Child-like playfulness of these characters in their real day to day lives is well portrayed in the line. Made of cotton, the collection consists of t-shirts, cropped cargoes and much more.
However, the kids collection is an exclusive project meant for winners of Disney Channel's Jet Set 2. Due to this, the designer's creations won't be available for retail. But it will be showcased by children June 17 at a gala event by the channel.
Any plans to come up with a separate kidswear range anytime soon?
"Kidswear requires proper backing. You need wider distribution network. We will take the plunge whenever we are ready for it," Shantanu said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
