Actress Shraddha Kapoor has been roped in as the brand ambassador of Dulux Paints. Actor Farhan Akhtar already promotes the brand's interior and exterior products.
Excited with the tie-up, the "ABCD 2" actress believes that home decoration is a significant medium of expressing one's individual style.
"Home decoration is a significant medium of expressing one's individual style and Dulux helps consumers in finding that style along with great performance," Shraddha said in a statement.
Rajiv Rajgopal, director of the brand AkzoNobel India- parent companty of Dulux paints - also feels that Shraddha is a perfect fit for the brand.
"India with a large and young population has a great demographic advantage. The average age of the 1.25 billion strong Indian population will be 29 years in 2020. Shraddha Kapoor is a perfect fit as the brand ambassador to connect with this set of next gen consumers," he added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app