Soon, powdered alcohol to give you a high

Image
IANS New York
Last Updated : Apr 22 2014 | 3:16 PM IST

Frustrated with carrying wine or vodka bottles? Just sprinkle this powder over food, or mix it with plain water or juice and get a high!

The US Alcohol and Tobacco Tax and Trade Bureau has approved the sale of powdered alcohol in tiny pouches.

Named Palcohol, it could be available as early as this fall.

"Palcohol is a great convenience for the person on the go. One package weighs about an ounce and is small enough to fit into any pocket," said its Phoenix-based developer Mark Phillips on his website.

The firm proposes two formulas - V (made from vodka) and R (a rum-based powder).

Consumers would also be able to buy powdered versions of popular cocktails such as the mojito, the lemon drop and "powderita", a powdered margarita.

According to the website, "Palcohol can be transported in your luggage without the fear of bottles breaking. In any situation where weight and breakage is an issue, Palcohol provides the answer."

But a section of the society has criticised the move as the product seems highly likely to raise a large number of legal issues and controversies.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 22 2014 | 3:12 PM IST

Next Story