Kannada superstar Shivrajkumar on Sunday said he is glad that southern filmdom, which he considers even bigger than Bollywood, is getting its due at all major film awards.
"South film industry plays a pivotal role in Indian cinema from all angles. In my opinion, it's even bigger than Bollywood. In south, in Chennai, is where even Hindi cinema started," Shivrajkumar told reporters here on the sidelines of the first edition of IIFA Utsavam.
The two-day event is celebrating and honouring talent from the south film market.
After 16 years of its inception, the International Indian Film Academy (IIFA) is debuting in the southern market with Utsavam.
"It's been a long wait, nevertheless I'm glad we are getting some exclusivity," he said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
