The Yellow Chilli to open 25 new outlets by 2015

Image
IANS Mumbai
Last Updated : Jul 09 2014 | 4:22 PM IST

Celebrity chef Sanjeev Kapoor's The Yellow Chilli restaurant is ready to expand. The target is to start 25 more outlets in the country as well as abroad by next year.

Franchise India, a pioneer in the franchise industry, is facilitating the expansion.

"People who have a passion for food and have previous experience in the industry are welcome to be our franchise. We give them complete support in terms of marketing, product enhancement and upgradations from time to time," Satyaki Mukherjee, Business Development Manager, The Yellow Chilli, said.

The Yellow Chilli started franchising way back in 1998. Currently, the brand operates 26 outlets out of which 24 are franchise-run.

The brand's mission is to be an integral part of the worldwide hospitality industry in providing food lovers a range of scrumptious dishes served impeccably in a high tech atmosphere at down-to-earth prices.

"Franchise India has been instrumental in the expansion of several brands across various industries and categories and I am confident that the franchise opportunity with The Yellow Chilli has a great value proposition, which our company can offer to our business buyers hungry for good opportunities," said Sonya Chowdhry, director, Franchise India Brands Limited.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 09 2014 | 4:16 PM IST

Next Story