Mobile communication app Truecaller has become the only platform apart from Facebook and Google that delivers over 100 million impressions in a single day, a company statement said on Friday.
An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked or not is not taken into account. Each time an ad is fetched, it is counted as one impression.
The daily impression on Truecaller's ad platform has grown with over 200 per cent during the past six months, the company said.
"Our targeting capabilities backed by call intent based approach ensures brands witness desired visibility and engagement with Truecaller users," said Tejinder Gill, Head of India Operations, Truecaller, in a statement.
The mobile communication app delivered over 133 million impressions for e-commerce portal Jabong.
"Truecaller has been fantastic for us in terms of delivering high impact and reach amongst smartphone users," added Rahul Taneja, Chief Business Officer, Jabong.
--IANS
anuj/gb
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app