TVS Tyres on Wednesday announced that they would be principal sponsor of franchise Gujarat Lions in the ongoing Indian Premier League (IPL) cricket tournament.
Speaking on the association, P. Vijayaraghavan, director, TVS Srichakra Ltd, said in a release: "We are happy to host the team of Gujarat Lions and spend a wonderful time with all the players. This association with Gujarat Lions, is an exciting platform to reach out to our customers and we are confident of elevating our brand recall to a much larger audience."
"We wish Gujarat Lions all the luck and look forward to an exciting season of the league."
TVS in the past have been associated with sporting events like Pro Kabaddi League, Hockey India League and Cricket All Stars Series.
--IANS
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