NDTV: Prime pick

Explore Business Standard

With the recently launched Imagine and Lifestyle channels both contributing to the top line, the March 2008 quarter revenues have grown 50 per cent, though the start-up costs have resulted in a net loss of Rs 114 crore. While the core news operations have done well, ratings for programmes on Imagine have been fairly good and the broadcaster is on its way to reaching the third spot in the general entertainment space, currently occupied by Sony. That, say analysts may well fetch it advertising revenues of over Rs 200 crore in the first year of operation. However, in the long run subscription revenues will drive the top line as more players compete for the advertising pie. The balance sheet will continue to be under pressure for some time till the new channels turn profitable. Over the past year NDTV has added five broadcast properties and plans to launch more lifestyle and a film channel. Besides, it is looking to separate the news business from other genres with a view to unlocking value and also possibly roping in strategic investors. The broadcaster has already roped in the GE-owned NBC Universal which acquired a stake in a subsidiary of NDTV. It is also possible that the broadcaster spins off its business news channel into anew entity again with the intention of striking an alliance with a foreign media player. |
| NDTV has been steadily de-risking its business model and apart from having a presence across different genres, which will help it attract advertising, is also focussing on media software , global consulting and process outsourcing. |
| The stock has done fairly well and at Rs 413 should be an outperformer given the strong brand equity and track record that the broadcaster enjoys. |
| Petronet: Cashing in on demand |
First Published: Apr 18 2008 | 12:00 AM IST