Shyamal Majumdar: Change management at LG

THE HUMAN FACTOR

LG Electronics India never had any problem in attracting job aspirants thanks to its industry leadership status and strong brand equity. But retaining employees was a different story altogether: attrition had become a huge problem, partly because of general talent shortage, but mostly because of the pressure-cooker existence most employees faced. In short, the Korean major wasn't exactly distinguishing itself as an employer of choice.

But that seems to be changing now. Yasho V Verma, one of the first recruits of LG India in 1997 and now the HR director, doesn't admit that the company was fast losing its position as one of the best employers (the attrition rate is still much below the industry average, he says), but talks eloquently about the change management initiatives LG has taken in the past few months.

To begin with, LG has banned working on Sundays