Let me share an investment process that involves just three steps: Decide target asset allocation for your portfolio; decide sub-allocation within a particular asset and choose products; review and rebalance regularly.
Asset allocation refers to how much to allocate to various assets such as stocks, fixed income and gold. Your target asset allocation should be determined by your risk appetite and financial goals. An aggressive investor planning for long-term goals can take a higher exposure to risky assets such as stocks and gold, and vice versa.
Investment returns are not guaranteed but costs are, so keep costs low.
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