The 'odd' marketing gimmick

Image
Business Standard New Delhi
Last Updated : Apr 14 2016 | 9:48 PM IST
A day before Delhi went into the second phase of the odd-even scheme for passenger vehicle owners, taxi aggregator Uber pushed its cab-sharing service with an interesting message. In an email with the subject line, "This is an ODD subject line", the company suggested ways to beat the "odds" with "even" lower fares. It promised a fare as low as Rs 3.50 a kilometre if one opted to share a car with another passenger.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 14 2016 | 9:03 PM IST

Next Story