Two Ps of election marketing

Of the things that the United Progressive Alliance government has done in the last few months with an eye on the forthcoming Lok Sabha elections is setting up the 7th Pay Commission for central government employees. Congress spokesperson Ajay Maken, who was among the first to write to the prime minister requesting him to set up a commission for the "welfare" of central government employees, is leaving no stone unturned while claiming credit for the government's move. Huge billboard advertisements thanking Maken for the "gift" to the central government employees have sprung up all across the national capital. The promotion and place are well chosen; Maken also happens to be the MP from the New Delhi constituency.