First the facts. The $389-million Star India is a subsidiary of Hong Kong-based Star Group, which in turn is owned by the $32-billion, New York-based News Corporation, noted more for its charismatic chairman, Rupert Murdoch (James' father). About six months back, News Corp anointed James as the head of Europe and Asia. That effectively puts India, by far News Corp's largest business in Asia, under Murdoch junior.
Why does he matter? The first time he took charge of Star in 2000, James put India on the global media map. What he does to get Star out of its rut interests me and I am sure many others in the industry.
In the 1990s, Murdoch senior had spent $825 million to buy the only company broadcasting into China and India
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app