Vanita Kohli-Khandekar: We, the audience

MEDIA SCOPE

Image
Vanita Kohli-Khandekar New Delhi
Last Updated : Jan 29 2013 | 1:34 AM IST

It is in defence of millions of Indians (NOT just women) who love watching soaps, in Hindi, English, Marathi, Bangla or any other language. The ones who bring in those 10-12 rating points. The ones who bang their fist in frustration when the camera freezes over something a character has seen at the end of an episode. They are the bulwark of the popular entertainment business. And there is a real danger that they will remain unspoken for and neglected in the babble on popular entertainment.

We, the audience are in danger of being overwhelmed by intellectual snobbery over what is

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

First Published: Jul 01 2008 | 12:00 AM IST

Next Story