The last few years has witnessed an overhaul not just in terms of design, but also in terms of availability and transparency with the introduction of online retail.
Due to the increasing demand, even mainstream jewellers such as Tanishq have a complete line, Mia, devoted to silver. According to Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan, “There is an increasing demand for silver with inclination towards lightweight, modern and trendy jewellery.” Tanishq’s Mia, which focuses on western contemporary space, has the bestselling Sassy Silver collection with quirky statement pieces like a dragonfly pendant that can also be used as a brooch.