AEGON Religare Wins Gold for its Debut Campaign - K.I.L.B. at the OAC

At the Outdoor Advertising Convention (OAC) 2009, AEGON Religare Life Insurance’s debut campaign K.I.L.B. (Kum Insurance Lene Ki Bimari) was awarded Gold in the category ‘Outdoor Media Plan of the Year’. India’s only annual Convention & Awards forum for the OOH Advertising community was held on 18-19th June 2009, at the Taj Lands End in Bandra, Mumbai.

The Outdoor Media Plan of the Year award honors outdoor advertising campaigns that effectively combine creative, media strategy & planning and execution to deliver to stated objectives of a brand. Each year, an eminent jury panel comprising of seasoned advertising and media professionals judge the entries, making the Outdoor Advertising Awards (OAA) a highly coveted mark of recognition.

This campaign has been duly recognised and awarded for the 2nd time for its advertising effectiveness. The first award was the Bronze ABBY award, at the Goafest 2009, for the Best Integrated Campaign in the Financial Services category.

“As K.I.L.B. was our launch campaign, we wanted to use the outdoor medium to the fullest by optimising our budget of Rs 2.5 crore. The plan consisted of 19 cities across the country. Other than the regular billboards, we used various other mediums such as train wraps, bus wraps, bus shelters, airport trolleys and bus backs. We are happy and proud that our debut campaign has garnered us awards like the OAC and the ABBY.” said Pradeep Pandey, Director - Branding and Communication, AEGON Religare Life Insurance.

AEGON Religare Life Insurance is the coming together of AEGON, one of the world’s largest life insurance and pension groups and Religare, one of India’s leading integrated financial services groups.

AEGON’s businesses serve over 40 million customers in over 20 markets throughout the Americas, Europe and Asia, with major operations in the United States, the Netherlands and the United Kingdom. With headquarters in The Hague, the Netherlands, AEGON companies employ almost 32,000 people worldwide. The company’s common shares are listed on four stock exchanges: Amsterdam, London, New York and Tokyo. It manages EUR 351 billion in revenue generating investments. AEGON has more than 160 years of experience with its roots going back to 1844. It holds 26% equity in our company. http://www.aegon.com

Religare Enterprises Limited (REL) is one of the leading integrated financial services groups of India. REL's businesses are broadly clubbed across three key verticals, the Retail, Institutional and Wealth spectrums, catering to a diverse and wide base of clients. REL offers a multitude of investment options and a diverse bouquet of financial services with its pan India reach in more than 1835 locations across over 495 cities and towns. REL also currently operates from 10 countries globally following its acquisition of London's oldest brokerage & investment firm, Hichens, Harrison & Co plc. REL holds 44% equity in our company. http://www.religare.in